Goodsalt TVC (at Adred Creative)

During my internship at Adred Creative, I was tasked with creating the motion graphic for a TVC for Goodsalt. Everything was done through After Effects and Photoshop, from the masking of product images to the animation and audio.

They were going for a cheeky vibe to appeal to a wider audience, and everything had to fit within 30s, hence the fast-paced and energetic rhythm, bright colours, and dynamic transitions.